Isaure de Beauchesne

DIGITAL TRANSFORMATION &
INNOVATION CONSULTANT

I help teams embrace their digital transformation

I have 10+ years’ expertise in the Digital Marketing ecosystem:

Digital & Mobile marketing, Innovation, Digital user experience (UX), Social Media, Search Engine Marketing (SEM, SEO), Display advertising, Digital Retail, eCommerce.

After working for major Corporate Groups at international level (LVMH, Klépierre Management), I became an independent Digital Transformation and Innovation Consultant in 2019.

Get in touch ! Write me at : isauredebeauchesne@gmail.com

How are you reinventing your business in response to digital transformations pushed by COVID-19?

Based on a McKinsey study, companies with the best economic performance approach digital strategy differently compared to others companies:

1

Top performers have increased the agility of their digital-strategy practices, enabling first mover growth opportunities

2

They embrace the economic changes: take advantage of digital platform to broaden their practices and build new digital capabilities and businesses

3

Best performers have invested in getting qualified digital talents, ahead of their peers

How can I help you with?

We can collaborate on your webmarketing and innovation strategies and projects.
Remotely or in-house / short-term or long-term projects / part-time or full-time staffing

Digital Marketing

Manage your digital marketing strategy and operational initiatives from website management (creation, technical and design revamping, daily optimization) to online media (paid search, display advertising), social media and customer relationship management.

Innovation

Accelerate your transformation by investigating digital innovation potential & coordinating “test and learn” process; from proof of concepts (POCs) to projects launches and success.

Design top digital customer experiences using agile frameworks & design thinking.

Curriculum Vitae

Detail-oriented, proactive, client-focused with the ability to prioritize.

Evolved in challenging positions with multiple internal and external collaborations.
High level of autonomy and decision making.

Fluent in english & french.

Consulting experience

  • PERNOD RICARD – since June 2020, full time
    Global Digital Transformation Team
    – [18 months] MVP creation of an international eCommerce platform (luxury segment), from the strategic positioning to deployment in 5 markets
    Roles : Product manager / Deployment manager
    – [6 months] Strategic analysis of D2C current and future opportunities within the group
    – [2 months] POC of sales process optimization through Artificial Intelligence (AI)
  • KERING – 5 months, full time
    Global Innovation Team
    – Bridging the gap between digital channels and stores by leveraging technology.
    – Scope an innovative project based on AI to strengthen the personalized relationship between sales associates and Clients for Gucci.
  • VT SCAN
    Communication management consultancy firm
    Help conduct the digital, data & CRM RFP for a health nutrition manufacturer.
  • CONSCIENCE LIBRE
    Meditation trainings
    Digital marketing strategy

Corporate experience

  • KLEPIERRE MANAGEMENT – 2017-19
    International Digital & Innovation Team
    Open Innovation projects lead, accelerating digital transformation of shopping malls and retail (test & learns, POC, projects).
    Digital platform Product Owner : responsible of the overall performance of the digital platform (P&L, KPIs, 110 websites, 150 mobile apps, 11 countries).
  • LVMH GIVENCHY BEAUTY – 2014-17
    International Digital Marketing Team
    Multiple digital international responsibilities: corporate website, global social media strategy, digital projects, online media, eRetail.
  • LVMH LOUIS VUITTON UK – 2013-14
    eCommerce and Digital Marketing Team

Education

  • IMPERIAL COLLEGE LONDON(UK) – MSc Strategic Marketing
    • Imperial College London is ranked in the top 10 universities worldwide
    • MSc Strategic Marketing is ranked top #2 worldwide
  • SUN YAT-SEN UNIVERSITY (CHINA) – executive MBA program
  • ESSCA (FRANCE) – Master 2 Webmarkering

Benefits of hiring freelancers

Advantages of hiring a freelance

How can hiring an independent consultant offer your business tremendous growth potential?

Here are some benefits:

  • Get more flexibility
  • Access specialized skills and expertise
  • Be cost effective
  • Reduce risks
  • Rely on high level of autonomy & independence

GET IN TOUCH !

I’m available for short-term and long-term projects. If you are interested in a potential collaboration, do not hesitate to reach me via email isauredebeauchesne@gmail.com or via the form bellow.

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Isaure de BEAUCHESNE
Paris – France
isauredebeauchesne@gmail.com
(0033) 06.16.37.07.62
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